Skip to Content
Wish Lists Cart
0 items
Language / Currency Sidebar


Body Image, Self-Esteem and the Shame That Comes With It.

13 Jan 2021 0 Comments
Body Image, Self-Esteem and the Shame That Comes With It.

There is no day where we don’t see a picture of a “perfect” body, “perfect” doll like face, living a “perfect” life.

When walking through the mall, standing at the check out or sitting at the hairdresser, waiting until we look human again, we are bombarded with messages and images why we need to change our body, our face, or our entire look.

It seems like with today’s pressure portrayed by the Media and Social Media, many feel not good enough and inadequate the way they look and live their life. Believing Instagram and Facebook, people seem to be always happy, have the “perfect” body, eat only salads, drink green smoothies, and work out six times a week.

I definitely know myself, I had and still have days when I mindlessly scroll through Instagram and don’t even notice how on some days I feel so much worse after scrolling than I did before. It is subtle and yet prominent, but subconsciously we seem to compare ourselves with others, what they eat, what they wear and how they look.

We ask ourselves: “What am doing wrong?” “Where have I gone wrong?”

We believe that we are the only one who feel that way. Others seems to have it all sorted. “I am the only one, I am just lazy and useless”. We feel ashamed talking about it, even to our partner. We don’t feel understood and are scared to feel judged.

We suffer in silence.

The truth is – we are not alone, you are not alone. On a daily basis I speak to women who feel very similar and are craving to share their pain.

It is time to speak and to break the stigma around Body Image Pressure and the shame that comes with it:

Speak about it

It is hard to be vulnerable. It is hard to speak about it and the longer we keep to ourselves, the bigger and heavier is the burden. As soon as we open up, we realize how many other people feel very similar to us. They, too, just feel ashamed and fearful to be judged. Choose a person you trust who will listen without judgment. Share with them how you feel and what you are going through. Speaking to others can help us to get perspective and share the load.

You are not alone

Sometimes, just knowing that we are not alone can provide relief. There are a lot of amazing groups and communities where we can connect with other people who are experiencing similar struggles. Ironically, but there are great free support groups on Facebook where women share their journey from body war to self-love. Also, reading other peoples’ storiescan be encouraging and motivating.

Feel your feelings and accept your thoughts

Accept the thoughts you have about yourself. Feel the feelings you have. Fighting and judging our thoughts can create further problems and deepen our pain. We need to remember that our thoughts are the consequence of the messages we receive from the environment around us – TV, magazine, social media. We have been conditioned to have those thoughts. Recognizing and acknowledging that they are there, without acting on them can feel empowering. It seems like when we do that, we take the power away from them and stop allowing them to control our life – “Ok I hear you. I don’t believe you, but I hear you.”

Practice mindfulness and compassion – reconnect with your heart, rather the mind. In our heart we know that our thoughts are not true. In our heart we know who we truly are.



We have been conditioned to think our bodies need to look like like plastic, like a manikin or like a Barbie. We have been brain washed.

Now, it is time to counter-condition ourselves. We need to immerse ourselves into the messages we want to think, instead of the ones we don’t want to think or the ones that makes us feel uncomfortable and inadequate.

Follow people who share body positive messages and health at every size. The more we begin to see body-diversity, the more we can appreciate women of every shape and size. With the time it will become easier to accept our own body and see that we are all the same, with similar struggles, hopes and needs. We just experience them at different times.

Just in case you don’t know where to start, my personal favorite people I love to follow are: Ashley Graham and Katie Willcox


About Eugenia Nikiforow

Eugenia Nikiforow

Eugenia Nikiforow is a Business Psychologist, a Body and Mind Transformation Expert, a Nutrition and Mindfulness Coach and a Yoga teacher. Her specialties include binge eating and emotional eating, distorted relationship with body and food and mindset coaching. Eugenia has a three pillar approach to wellness considering physical, emotional and nutritional perspective. She is trained in more than 100 dietary theories, a variety of practical lifestyle coaching methods such as Mindfulness, NLP, CBT and positive human psychology.

You can find more information about Eugenia’s practice at her website – Mindfoodness, Facebook page or Instagram

Prev Post
Next Post

Leave a comment

All blog comments are checked prior to publishing

Thank You for Subscribing!

This email has been registered!

Shop the look

Choose Options

Edit Option
Terms & Conditions

While we do everything we can to ensure a quick delivery it is out of our hands once it leaves the warehouse. Delivery times vary depending on where in the world you are and are not guaranteed.

If you have specific delivery request please comment at the checkout.

New Zealand:
Orders are couriered and tracked via NZ Courier Post.

Estimated delivery times:
Auckland Metro = next day; North Island = 1-2 working days; South Island = 2-3 working days Rural - please expect up to 1-2 days extra.

Orders are couriered and tracked. You have two options: Economy Tracked is via NZ Post/Australia Post and takes 6-12 working days (in busy times i.e Christmas these can take longer).
DHL Express Courier is via DHL and takes 1-5 days to Metro areas (other areas please allow a few more days).

Rest of World:
Orders are un-tracked, unless requested, and posted via NZ Post International. 6-21 working days (in busy times these can take longer).

Please note: AwesoME Inc will not be held liable for any items lost in the mail. Please contact us if you think your item is lost and we will do our best to help you track it down.

Read extended Terms & Conditions.

See our Shipping Policy and Refund Policy for more details.

this is just a warning
Shopping Cart
0 items